Strategy

Our goal is to be the world's largest producer and supplier of pure magnesium.  We intend to accomplish this by building a solid organization with competitive advantages that is committed to long term sustainable growth.

How will we achieve this goal?  We have built our company on the philosophy of using the most current technology in our facilities to increase production efficiencies and minimize pollution.  We intend to continuously seek out or develop new ways to improve our manufacturing capabilities to maintain our position as a low cost producer. We will assure price stability in the framework of long-term contracts and develop partnerships to promote the healthy growth of the magnesium industry.  Additionally we intend to further improve performance through effective acquisition and integration of additional manufacturing and distribution facilities.

We intend to grow both vertically and horizontally to control cost and maximize our capabilities.  We will develop new opportunities to build strong alliances or joint ventures with other suppliers, peer manufacturers, and distributors.

Most importantly we will continue to provide the highest quality products, service, and support to our strong customer base and will expand our distribution network throughout the world.